Press Releases

Laura Farmer Joining Service Lloyds Insurance Company

Oct 19, 2017

It’s with mixed emotions that IIAT announces Laura Farmer, CPCU, CIC, will be pursuing a new role at Service Lloyds Insurance Company.

During her time at the association, Laura has managed the ELITExas (Emerging Leaders of Insurance in Texas) Advisory Council and spearheaded programs to promote the insurance industry to younger generations. In 2016, ELITExas took home the Outstanding Breakthrough Award at the Big “I” Fall Leadership Conference in Chicago.

In her new role serving on Service Lloyds' Business Development Team, Laura will be responsible for working with the company’s partner agencies, growing Service Lloyds' business in Central Texas. She’ll also continue to build relationships with Young Agents across Texas and maintain her involvement with ELITExas.

“We are sorry to see Laura go, but excited for her as she starts a new challenge with one of our partner companies. Laura has been an enthusiastic ambassador for independent agents and the IIAT brand,"  said IIAT President & Executive Director Marit Peters. "We look forward to working with her in her new role to continue building on the success of ELITExas and promoting the insurance industry to the younger generation entering the workforce.”

Press Release/Media Questions?

Matt (1 of 1) cropped
Matt Smith

About IIAT

The Independent Insurance Agents of Texas (IIAT) is the nation’s largest state association of Trusted Choice® agencies. IIAT represents approximately 1,600 agencies and more than 15,000 agents and insurance professionals. Trusted Choice® independent agents represent multiple insurance companies. Since they are not employees of any single insurance company, they are advocates for insurance consumers helping them comparison shop for cost-effective and customized coverage. IIAT is also affiliated with the Independent Insurance Agents & Brokers of America and works with legislative, regulatory and judicial bodies in Texas on behalf of independent insurance agents across the state. More information on IIAT can be found online at