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Agency Management
IIAT Leadership Academy
About | Courses | Faculty | Dates, Location & Tuition | Brochure
The IIAT Leadership Academy focuses on seven key leadership topics:
- The Leadership Imperative: Participants will understand
the key distinction between contributors, managers and leaders as well as the
leadership role they play and how they develop their own leadership style.
- Strategy: Participants will be introduced to a pragmatic
strategic planning process and the key tools associated with the process including
execution, progress tracking and success measurement.
- Negotiating and Influencing Skills: Participants will
build and practice a five-step model for selling others on products, services
or ideas.
- Performance Management: Participants will develop
the interpersonal and team-building skills needed to effectively manage their
own behavior and facilitate the collaborative behavior of others to accomplish
agency objectives.
- Strategic Financial Management: Participants will
be introduced to analytical tools needed to use accounting information to plan,
control and make decisions.
- Marketing, Branding and Customer Service: Participants
will learn how to develop brand image, loyalty and equity and will learn how
to better manage the customer experience.
- Mergers and Acquisitions: Participants will be
introduced to the various phases of M&As, conducting effective due diligence,
and executing successful integration.
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Session I: March 21-23 |
Session II: April 18-20 |
Session III: May 16-18 |
| Topic |
Professor |
Topic |
Professor |
Topic |
Professor |
| 1 |
Wed AM |
The Leadership Imperative 1 * |
Whittington |
The Leadership Imperative 2 |
Whittington |
The Leadership Imperative 3 |
Whittington |
| 2 |
Wed PM |
Strategic Business Audit |
Whittington |
Marketing: Customer Service |
Wysong |
Negotiating: Integrative Win-Win |
Krayer |
| 3 |
Thu AM |
Interpersonal Effectiveness |
Maellaro |
Managing Your Business Strategically |
Krayer |
Building Teams |
Maellaro |
| 4 |
Thu PM |
Marketing: Branding |
Wysong |
Performance Management |
Maellaro |
Strategic Financial Management |
Shoemaker |
| 5 |
Fri AM |
Influencing Skills for Effective Sales |
Krayer |
Mergers & Acquisitions |
Bondurant |
Class Summary ** |
Whittington |
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The 360° Leadership Practices Inventory (LPI Self and Others) will be
completed prior to beginning the program. During this session, participants will
receive individualized report of results and interpretation guidelines. |
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Recommended to tie all learning together with the creation of personal
action plans and to celebrate completion with distribution of certificates. |
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