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Texas Legislator Perception Study (PDF)
IIAT commissioned a Texas Legislator Perception Study in late summer 2006
to measure how Texas legislators perceive IIAT and independent agents. Below
are the five key findings. The purpose of the study is to use the results to
help IIAT develop a strategy for increasing its influence with legislators and
regulators. Details at
legislator percpetion
study.
Questions? Please contact David VanDelinder, Executive Director at 800.880.7428.
- Legislative staffers are knowledgeable about the insurance carriers that work
through independent agents.
- In a direct comparison, it does appear senatorial staff are slightly more
knowledgeable regarding which companies work through independent agents.
- 75 percent of those responding listed IIAT as one of the top insurance organizations;
however, responses to this question may be slightly skewed as respondents were
aware the survey was being conducted on behalf of IIAT.
- Increasingly higher insurance rates are seen as a key trend, legislative issue and
common complaint received from constituents. As independent agents cannot
dictate rates, this fact poses a critical IIAT challenge to educate legislators and
staffs on the position of independent agents.
- The majority of respondents rated the information provided to them
by IIAT very well, demonstrating the perceived high value of the information
among legislators and staffs.
Texas Media Perception Study (PDF)
IIAT commissioned a Texas Media Perception Study in the summer of 2006 to measure how news sources throughout Texas perceive
IIAT and independent agents. Below are the four key findings. The purpose of the study is to use the results to help IIAT
develop a strategy for achieving a stronger media presence. Details at
media percpetion study.
Questions? Please contact David VanDelinder, Executive Director at 800.880.7428.
- The majority of media surveyed can define an independent insurance agent, but
are not knowledgeable regarding the companies represented by independent
agents.
- In general, the view of independent insurance agents is positive. They are
recognized as unique from insurance companies or the industry as a whole.
- There is minimal knowledge of IIAT among media around the state.
- Media surveyed are informed about the differences between independent
insurance agents and insurance companies; however there is a prevailing
misconception that independent insurance agents adjust claims
Contacts
Local Associations
IIAT
All Media
David VanDelinder, Executive Director 800/880-7428; dvand@iiat.org
National Big I (IIABA)
Print Media
Emily Crane 703/706-5407; emily.crane@iiaba.net
Manager of Media Relations
Katie Butler 703/706-5407; katie.butler@iiaba.net
Associate Vice President of Communication
Broadcast Media
Sue Nester 703/706-5407; susan.nester@iiaba.net
Director of Broadcast Media
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