Agency Advertising & Marketing

Growth is the life blood of the Independent Insurance Agency System. Get tips, tools and resources you can use to grow your agency.

Trusted Choice® 
Freedom Campaign

IIAT members have access to the Trusted Choice Freedom Campaign which features advertising materials to help independent agents compete with captive agents!  These professional print, radio, TV and digital ads are available free for members and can be customized with your agency specific information at no additional charge.

Learn about the Trusted Choice Marketing Reimbursement Program which provides up to $500 back when you advertise using the Freedom Campaign materials. 

Advertising Toolkit

Plan, develop and budget for smart, effective advertising that works.

Sales & Marketing Laws and Regulations

An alphabetical list of topics related to marketing and sales regulations.

Virtual Risk Consultant (VRC)

Powered by Rough Notes, this exclusive service for IIABA and IIAT members is an online sales and service resource designed to improve your knowledge of a prospect's operation, enabling you to better identify and cover customer exposures. The VRC will help you better understand the product you sell. It will also assist you with preparing proposals, explaining complicated insurance terms, and documenting client files.

    Big "I" members have exclusive access to Big I Advantage® Virtual Risk Consultant. Similar products sell for thousands of dollars. Big "I" members enjoy a deeply discounted rate.

    Contact IIAT Communications

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