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Joe Vincent Management Seminar Preview: John Fear on Marketing to High-Net-Value Clients and Positioning Value in a Price-Driven Marketplace

Nov 07, 2019

For more than a half-century, the Joe Vincent Management Seminar has brought the most innovative and respected industry experts and top speakers to Austin. This year, attendees will hear from a handful of highly-regarded, forward-thinking industry experts and thought-leaders on how the insurance business is changing, how you can keep up and take advantage of new trends and technology to grow your business.

As owner of Premier Business Consulting and National Director of Agency Development at Travelers, John Fear has worked with thousands of agents to understand their challenges. If there’s one thing he has discovered in his twenty years in the insurance industry, it’s that agents are not as efficient as they should be.

John will be presenting two illuminating, sales-focused sessions at the Joe Vincent Management Seminar.

Marketing to High-Net-Value Clients

The allure of “saving 10% in 10 minutes” has little impact on clients with assets in the millions of dollars. Being able to first reach this market segment and then interact with them and eventually provide a level of service that will retain their business. In this session, John will identify those elements that will support both the development of this critical business segment and nurture the dynamic relationship of asset protection. By working with clients to develop a personal insurance protection plan, your business will enhance professional relationships with both current and prospective clients to attract and retain high net worth clients.

Positioning Value in a Price-Driven Marketplace

Regardless of the business you’re running, there are specific principles that are foundational to your success. Given the hyper-socialized marketplace vying for the attention of your current or potential clients, at a minimum your business needs to focus on the principles of agency branding, business operations and client experience. By examining each of these components for their individual contributions, as well as understanding their inter-contentedness, your agency will be able to develop standardize processes and procedures that will be foundational to the success of their business. Find out how at this session.

Learn More and Register for the Joe Vincent Management Seminar

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