The key to navigating any crisis is to have a plan. The same goes for managing social media.
Have a Plan
The key to navigating any crisis is to have a plan. The same goes for managing social media. During a crisis, create a plan for posting content, engaging with followers, and pivoting your overall social strategy. Consider any changes that could take place and how that would effect the content you post to your social media.
Adjust Your Tone
During a crisis, it's important that the tone of your social media channels are aligned with the severity of the situation. Structure your content to match what's going on around you and be mindful of the language you use in posts.
Schedule Timely Content
Make sure that you are posting timely and relevant content. As the situation changes, change your content. If you're not sure what to post, review what other companies or local state entities are saying on their social channels.
During a crisis, it's important to be sensitive to how people are reacting. For any promotional campaigns you had planned, re-evaluate their relevancy to the situation and how followers may respond to them.
When a crisis hits, things can change in an instant. It's important to be flexible and be open to pivoting your social media strategy as the situation evolves.
Wording is Everything
Remember to be empathetic of the situation and what people may be going through. Make sure that this shines through on your social media as well. Stay human and choose your words carefully.
Need content to share on your social media? Check out the September Trusted Choice Social Media Calendar.
Take advantage of ready-to-use social content! The calendar updates monthly with new content for your agency to use on its social media platforms. Learn more.