We’ve got some exciting news to share: Our very own Marit Peters, President and Executive Director of IIAT, has just been named the 2025 Kolbe Professional Award Winner for Individual Leadership in Building Conative Excellence!
This award is a big deal in the Kolbe community. It recognizes a Kolbe Certified™ Consultant who not only understands Kolbe Theory inside and out but has also used it to make a meaningful difference in how people work together and achieve success.
So... What Exactly Is Kolbe?
If you’re not familiar with Kolbe, think of it as a tool that helps you understand how you naturally take action. It’s not a personality test or an IQ measure, it’s about what Kolbe calls your conative strengths, the way you instinctively solve problems and get things done.
When teams use Kolbe, people stop judging how others work and start appreciating everyone’s natural strengths. It helps teams collaborate more effectively, reduce friction, and build a culture of trust and productivity.
How Marit’s Making Kolbe Magic Happen
Marit has been using Kolbe for more than 20 years, helping people across various industries — including insurance, technology, healthcare, aviation, and more — discover and lean into their natural abilities.
At IIAT, Marit has championed the use of Kolbe tools to build stronger teams and enhance collaboration. She’s worked closely with agencies and companies to help leaders understand their people, align roles with strengths, and create workplaces where everyone can do their best work.
She’s also shared her “Kolbe Wisdom” nationwide, consulting with businesses, speaking at conferences, and helping organizations operate at a truly world-class level.
In Marit’s Own Words
“After twenty years of using Kolbe, I’ve learned that weakness doesn’t exist; there are only unrecognized strengths waiting to transform organizations. Spreading Kolbe Wisdom throughout the insurance community has become my moral responsibility because when you align roles with how people naturally take action, teams shift from judging each other to helping each other.”
A Well-Deserved Honor
Marit’s leadership, insight, and passion for helping others grow make this award well-deserved. Her work continues to make a powerful impact, not just here at IIAT, but throughout the entire insurance industry.
Please join us in congratulating Marit on this incredible recognition!
