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Safeco Rebrand Update

The transition from Safeco Insurance to Liberty Mutual is approaching fast and there’s now an official date. Beginning April 25, 2026, Safeco personal lines sold through independent agents will be marketed under the Liberty Mutual brand.

This change brings the strength of Liberty Mutual’s national brand recognition while maintaining the things agents rely on. Policies, coverages, underwriting companies, contracts, and commissions will remain unchanged, helping ensure a smooth experience for both agents and customers.

A valued IIAT Lead Underwriter, Liberty Mutual continues to support the independent agency channel and the important role agents play in helping clients find coverage options that fit their needs.

Want the full update?

Watch this short video from Myrna Estrada, SVP and Field Executive for the Central Region, where she shares more details and next steps for the transition: https://www.loom.com/share/fd6...

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