Coming May 13 (10-11 AM) - Anatomy of a Website: Why Your Audiences Aren’t Engaging (More) Online
If you had an employee who worked 24/7, only said what you told them to, and never took a vacation, you’d be thrilled, right? Disturbed and confused, yes, but also thrilled. That’s your website. Or at least it should be. Designed and built well, and maintained wisely, your website has the potential to be your single greatest salesperson. But sadly, most websites remain lackluster, unimaginative, or even technically buggy. In this session, you’ll discover countless ways in which your website might be failing you, your customers and potential customers —combined with specific, simple ways to repair them. This session isn’t designed for tech wizards (or even tech novices). Instead, anyone who cares about their organization's website can learn, quickly and concretely, what to fix and what to keep.
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