Build the right culture for your organization and you are building success. While everyone may have their own idea of what “success” means (i.e. increasing your bottom line, closing more deals, etc.), creating a sales culture requires commitment and accountability from the entire company.
In short, it means everyone in the company is focused on growth and understands how they contribute directly to it – whether it is getting new clients, cross-selling and keeping current clients, and even winning back lost clients. When each team member feels part of the growth strategy, everyone wins.
Some key characteristics of a strong sales culture include:
- Proactive communication
- Gamification among teammates and/or departments (keeping it fun!)
- Collaboration between sales and service teams
- Common vision & goals
- Transparent results & accountability
- Constant learning and improvement in processes
- Celebrating successes
As you’ve probably guessed, it’s not enough to just say “we are a sales organization,” and call it good. Cultures happen because they are reinforced, directly or indirectly.
The greatest benefit to developing a sales culture, is the company tends to produce excellence in every department and the client ultimately wins!
“Customers will never love a company until the employees love it first.“
Simon Sinek, Author, motivational speaker, and marketing consultant
Creating a culture that attracts and retains top talent is key to an independent insurance agency’s success.
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