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Personal Lines Insurance Markets

Grow and stay independent with IIAT Advantage Personal Lines Markets.

Our Personal Lines program is designed to help your agency grow and remain independent. We work exclusively with your agency to understand your market needs and identify which Advantage Programs are available in your area that will give you the best chance of success to meet your needs for competitive auto, home, umbrella, and other personal lines products.

Program Benefits

  • Competitive commissions with no fees
  • Lower production requirements
  • Your agency owns the expirations
  • Policies issued in agent’s name
  • National “A” Rated carriers
  • Direct online carrier portal, underwriting, and service center access
  • Opportunity to graduate to a direct appointment

Appointment Criteria

  • Must maintain active IIAT membership in good standing
  • At least two years of personal insurance experience preferable
  • Agency location must meet the carrier's marketing plan
  • Appointments are subject to carrier approval
  • Office storefront preferred
  • Maintain appropriate Texas licenses
  • Must maintain E&O with at least $1M liability limit
“The Advantage programs have made a world of difference in my agency. They have contributed mightily to growing my agency and serving my customers. The Advantage staff is also very knowledgeable and helpful.“ Russell Olson, Hometown Insurance, Spring

Click on a Personal Lines Market to learn more.

iig - Mexico Tourist Auto

This program includes coverage for autos, trucks, SUVs, RVs, motor homes, boats, watercraft, and trailers. Access the most financially-secure Mexican Insurance companies in the market.

View iig - Mexico Tourist Auto


Our unsupported standalone jewelry insurance program gets you the coverage you need at the most competitive rates.



From customized auto insurance to superior claims service, our people and technology will support you every step of the way. Join us today and experience why we're one of the best insurance companies.

View Progressive


RLI's personal insurance solutions protect individuals and the things they care about most to provide peace of mind when facing life's unexpected events.

View RLI Personal Umbrella


We promise to make it easy for you, to provide the coverage you need, to connect you with local agents who offer personal advice, and most important of all - to be there for you when you need us most.

View Safeco Personal Lines

The Hartford

For more than 200 years, The Hartford has provided personal insurance that has helped its policyholders recover through calamities, crises and unexpected events.

View Hartford Personal Lines

TME Travel

Sell your clients coverage that protects their trips from the unexpected. Underwritten by Nationwide.

TME Travel Insurance

Market Eligiblity Tool

Take this quick survey to see a list of possible markets that may be available in your area. One of our experienced Advantage Markets team members will be happy to review this with you in greater detail.

Advantage Markets Access Tool
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Lisa Webb

Director of Advantage Markets
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Neil Kapelka

Advantage Markets Coach